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Voykit pocket guide · Sweden
Borås
Give Borås one night, or a half-day stop between Gothenburg and Jönköping: the textile museum and the zoo are the reasons to get off the bus.
Borås is a former textile town of about 66,000 people in Västergötland, roughly 70 km east of Gothenburg. It is not a sightseeing city: the draw is the Textile Museum, Sweden's second-largest zoo and a cluster of outlet-style textile shops. Most travellers see it as a one-night stop or a day trip from Gothenburg, not a base.
- Country
- Sweden
- Best months
- May–Sep
- Avoid
- Nov–Mar (dark, cold, few outdoor sights open)
- Stay
- 1 night
Checked 2026-09. Prices, hours and rules change; anything marked (check) is not confirmed.
Essentials
- Currency
- SEK
- Money
- Currency is the Swedish krona (SEK, kr); the euro is not used. About 11 SEK to €1 — check.
- Daily spend
- Budget kr 600–900 excl. bed · Mid kr 900–1,500 excl. bed · High kr 1,500+ excl. bed (estimate; check)
- SIM and data
- EU roaming applies for EU/EEA SIMs.
- Emergency
- Police, fire, ambulance 112 · Police non-emergency 114 14 · Health advice 1177
- Plugs
- Types C, F · 230 V · 50 Hz · Standard European two-pin; UK and US plugs need an adapter.
- Tipping
- Restaurant: Included; add 5–10% on the card terminal for good service.; Café and bar: Nothing expected.; Taxi: Round up.; Guides: Optional.
- Water
- Tap water is excellent; ask for 'kranvatten', often free.
- Toilets
- Public toilets are clean but often card-paid (SEK 5–10); cafés reserve them for customers.
What things cost
| Item | Price |
|---|---|
| Coffee and a pastry | kr 50–90 |
| Lunch plate (dagens lunch) | kr 100–150 |
| Beer: draught in a bar / can at Systembolaget | kr 70–100 / kr 20–35 |
| 5 km (3.1 mi) taxi ride3.1 mi (5 km) taxi ride | kr 150–220 |
| City bus single ticket | kr 30–40 |
| Museum entry (Textile Museum, Borås Museum) | kr 0–100 |
Desk estimates, checked 2026-09; check locally.
Get in
By air
- GOT · Gothenburg Landvetter
- About 60 km (37 mi) away; no airport in Borås. Bus or train onward via Gothenburg, or a direct airport coach — check current timetables.About 37 mi (60 km) away; no airport in Borås. Bus or train onward via Gothenburg, or a direct airport coach — check current timetables.
Typical fares
- Coach Gothenburg → Borås
- about kr 130, about 1 h
- City bus single ticket
- kr 30–40
- Taxi across the centre
- kr 100–150
Show 7 more sections and the pocket cardHideGet around, See and do, Sleep, Phrase card, Etiquette, safety and scams, One and two days, Sources, Pocket card
Get around
The centre is small enough to walk. Västtrafik buses cover the city and suburbs; buy tickets in the Västtrafik app before boarding. Taxis are metered — TaxiKurir and Taxi Borås both run local services.
See and do
Known for
- Textile Museum of Borås
- Borås Djurpark (zoo)
- Textile shopping and outlets
- IF Elfsborg football
Day trips
| Where | How | Time |
|---|---|---|
| Gothenburg | Coach #100 from Borås resecentrum, about every 30 min; or Västtrafik regional train | About 1 h by coach |
| Varberg | Route 41 by car, or train via Varberg line | About 1 h 15 min |
| Jönköping | Coach or car east on route 40/27 | About 1 h 30 min |
| Alingsås | Train toward Gothenburg, change as needed | About 1 h |
Sleep
- City centre (Allégatan / Sven Eriksonsplatsen)
- Walkable to the Textile Museum, the river and most restaurants; best for one night without a car.
- Knalleland / zoo area
- About 2 km (1.2 mi) north of the centre, next to the shopping centre and the zoo; useful if shopping or travelling with children.About 1.2 mi (2 km) north of the centre, next to the shopping centre and the zoo; useful if shopping or travelling with children.
Phrase card
| English | Say or show |
|---|---|
| Hello | Hejhey |
| Thank you | Tacktack |
| Excuse me | Ursäktaoor-SHEK-ta |
| How much is it? | Hur mycket kostar det?hoor MIK-ke KOS-tar deh |
| Can I pay by card? | Kan jag betala med kort?kan yag beh-TA-la med kort |
| Where is the toilet? | Var är toaletten?var air too-ah-LET-ten |
Etiquette, safety and scams
Etiquette
- Greeting: Handshake with eye contact; first names; avoid: Kissing on the cheek with new acquaintances
- Fika: Accept the invitation; it is how people connect at work; avoid: Treating it as a quick takeaway
- Home visit: Shoes off; bring flowers or chocolates; avoid: Arriving early — or late
- Conversation: Keep calm, modest and factual; lagom; avoid: Boasting, raised voices, pushing opinions
- Queues: Take a number (nummerlapp); avoid: Jumping the queue
- Public transport: Let people off first, keep quiet, give seats to elderly; avoid: Loud phone calls
Scams and watch-outs
- Trains from Gothenburg are slower than the bus because of old track; the #100 coach runs about every 30 minutes and is often the faster choice.
- Many textile shops and the tourist centre keep short hours on Saturdays and close on Sundays — check before you plan a shopping day.
- Winter daylight is short (roughly 06:30–15:30 in December) and pavements ice over; bring grip soles.
- Card and Swish are accepted almost everywhere; a few small shops are cash-free.
Borås is a calm, ordinary Swedish town and safe for visitors by day and evening. The practical risks are icy pavements in winter, short daylight, and the usual late-night noise around bars on weekends.
One and two days
No timed day plan for Borås yet. Suggested stay: 1 night. Build a day from the list below, mornings for the big sight.
- Textile Museum of Borås
- Borås Djurpark (zoo)
- Textile shopping and outlets
- IF Elfsborg football
Sources
Written by Voykit; facts cross-checked against these sources, last desk check 2026-09. Prices, hours and rules change: check on the day.
- Visit Borås (local tourist organisation): www.boras.com/en/
- Västtrafik (regional public transport): www.vasttrafik.se/en/
- Textile Museum of Borås: textilmuseet.se/
- Borås Djurpark: www.borasdjurpark.se/
- Wikivoyage: Borås, revision 5244526 (CC BY-SA 4.0): en.wikivoyage.org/w/index.php?oldid=5244526
Pocket card
Cut along the border and keep it in your wallet. Show the local-script lines to a driver.
Borås
Till den här adressen, tack
To this address, please
My hotel (write the name and address in the local script)
No embassies in Borås; most countries keep embassies in Stockholm and consulates in Gothenburg — check your own country's list.
English is widely spoken; you rarely need Swedish beyond a greeting.
Voykit · checked 2026-09
Printed from Voykit (/boras). Written by Voykit; checked 2026-09. Estimates only: confirm prices, hours and entry rules on the day.